Gerald Monroe Rafshoon is an American television producer and political operative. He is one of the four founding members of Unity08, and was the White House Communications Director under the presidency of Jimmy Carter. In doing so, Rafshoon became the first professional advertising executive to join the White House staff. In January 2008, Rafshoon and fellow Unity08 co-founder Doug Bailey left that organization to launch a national effort to draft New York City Mayor Michael Bloomberg to run for President of the United States as an independent candidate.