Gnowit is a real-time media monitoring software tool that provides detailed analysis for media analysts, marketing management, and PR organizations. For years companies would have to rely on humans to perform this analysis but Gnowit employs automation with the use of artificial intelligence. The company is based in Ottawa and is part of the Invest Ottawa incubator program. Co-founded by both Shahzad Khan and Mohammad Al-Azzouni in 2010, they worked on the product for a number of years before launching their media monitoring service in April 2013.