Goop (company)

Goop (stylized as goop) is a wellness and lifestyle brand and company founded by actress Gwyneth Paltrow. Launched in September 2008, Goop started out as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect." A website was later added, and then Goop expanded into e-commerce, collaborating with fashion brands, launching pop-up shops, holding a "wellness summit," launching a print magazine, a podcast, and a docuseries for Netflix.

Goop (company)

Goop (stylized as goop) is a wellness and lifestyle brand and company founded by actress Gwyneth Paltrow. Launched in September 2008, Goop started out as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect." A website was later added, and then Goop expanded into e-commerce, collaborating with fashion brands, launching pop-up shops, holding a "wellness summit," launching a print magazine, a podcast, and a docuseries for Netflix.