H5 is a French design and animation studio founded by Ludovic Houplain and Antoine Bardou-Jacquet in 1994. Under Houplain's art direction, H5's work can mostly be found in the fields of music videos (visuals for Air, Super Discount, Etienne de Crécy, Röyksopp, Le Tone, Alex Gopher, Darkel, Cosmo Vitelli and Demon) and luxury advertising (Dior, Cartier, Hugo Boss, Hermès and Lancôme). Since 1999, H5 has also worked as a collective of directors. They also made their first animated clips, such as animated typography for Alex Gopher, a cartoon for Zebda, digital animations for Super Furry Animals and Playgroup.