Happy To Bleed is a social movement to counter menstrual taboos and stigma in India. It was initiated by Nikita Azad (originally from Jalandhar, India), a women's rights activist and an undergraduate student of English honors at Government College Girls, Punjabi University, Patiala, . Azad's real name is Nikita Arora, who is a Rhodes Scholar for 2018-2020 at the University of Oxford, UK where she will read for the MSt in Women's Studies (2019) and the MSc in History of Science, Medicine, and Technology (2020).