Helen Barbara Kruger (July 29, 1913 – April 7, 2006) also known as Bobbie Nudie, was an American apparel designer and retailer. Kruger was born in Mankato, Minnesota. She met her future husband Nudie Cohn at her parents’ boarding house. He had done time in Leavenworth for trafficking in drugs, but they fell in love and moved to New York City. They returned to Mankato to get married, then opened a business called Nudie's for the Ladies in Manhattan in 1934, which sold g-strings and lingerie to showgirls. It was around this time that Helen and Nudie had their only child, Barbara Cohn.