Helichrysum milfordiae, Milford everlasting, is a species of flowering plant in the daisy family Asteraceae, native to South Africa. Growing to 10 cm (3.9 in) high by 50 cm (20 in) wide, it is a mat-forming evergreen perennial with silver-grey leaves arranged in tight rosettes, producing solitary daisy-like flowers in spring. The white flower bracts have pink undersides which are prominent in bud.