The reception of Hinduism in the Western world begins in the 19th century, at first at an academic level of religious studies and antiquarian interest in Sanskrit.Only after World War II does Hinduism acquire a presence as a religious minority in western nations, partly due to immigration, and partly due to conversion, the latter especially in the context of the 1960s to 1970s counter-culture, giving rise to a number of Hinduism-inspired new religious movements sometimes also known as "Neo-Hindu" or "export Hinduism".