The i'm Watch is a smartwatch developed by Italian company i'm S.p.A. It was conceptualized by Manuel Zanella and Massimiliano Bertolini in early 2011, with funding provided by H-Invest and then released in the middle of 2012. The i'm Watch can receive calls, texts and notifications from social media accounts, provide news and weather reports, control music, view and save photos, and create appointments. The watch can also be paired to iOS 4 or higher, Android 4 or higher and BlackBerry 10 devices. On September 19, 2014, i'm S.p.A. announced the discontinuation of sales and its exit from the smartwatch market.