The i.d.e.a. Museum (formerly the Arizona Museum for Youth) is a museum designed for exhibiting, teaching, and interacting with the fine arts. It changed its name on February 6, 2014, to i.d.e.a., which stands for "imagination, design, experience, art." The i.d.e.a. Museum is primarily designed for younger age groups but has exhibits, classes and activities designed for all age groups. The museum hosts several changing exhibitions each year and features ArtVille, an art-town for kids ages 0 – 4. As part of the exhibits, art classes, workshops and family programs are available to teach art principles and techniques. The i.d.e.a. Museum is run and operated by the City of Mesa, Arizona and is located at 150 Pepper Place in downtown Mesa.