IAM RoadSmart formerly called the Institute of Advanced Motorists (IAM) is a charity based in the United Kingdom and serving nine countries, whose objective is to improve car driving and motorcycle riding standards, and so enhance road safety, by using the British police's system of car and motorcycle control commonly known as "the System". The System was devised in 1937 by racing driver Mark Everard Pepys, 6th Earl of Cottenham, to reduce accidents in police pursuits.