The I Look Like an Engineer movement was created in August 2015 by software developer Isis Anchalee (formerly Isis Wenger) as a response to the backlash the OneLogin recruitment ad in which she was featured received. The movement aspired to break the stereotypes and promote diversity around underrepresented groups, particularly women, POC, and LGBTQ+ individuals in engineering fields. Its primary tactic is the use of the hashtag #ILookLikeAnEngineer on social media sites such as Twitter, Facebook, and Instagram, along with pictures of engineers or engineering students.