Il Post is an Italian on-line daily newspaper, founded and directed in 2010 by Luca Sofri. The editorial staff includes journalists Arianna Cavallo, Francesco Costa, Luca Misculin, Elena Zacchetti, Giulia Balducci and Emanuele Menietti, as well as contributions from Luca Sofri and a number of other collaborators. The business model is based on revenue from advertising, since reading the newspaper is free and requires no registration; the newspaper is also sponsored by a group of investors of whom the main partner is the Banzai company, an Italian Internet holding company that controls the graphic design, technological aspects and advertising revenues.