Indiatimes Shopping was the ecommerce division of The Times of India Group, India's largest media conglomerate. It is one of the pioneers in electronic commerce in India and services its customers through various channels including online and selling over phone. It also provided platform services for brands to go online and sell their products in partnership through White-label. Some of the major categories sold through Indiatimes Shopping included men & women footwear, apparel & accessories, lifestyle, home décor, mobile phones, consumer electronics, health & personal beauty products, books, jewellery, baby products and flowers & gifts. Indiatimes Shopping operated through a hybrid model which is a mix of warehousing and marketplace.