Information excellence is the ability of an organization to use information in an optimal way to achieve their own competitive advantages. Looking at the supply of information as a customer-oriented process in terms of business performance, excellence means the ability of an information provider (broadcaster), the interests of its customer information to know best and their related requirements to satisfy optimally. From the perspective of the customer information, information excellence pursued the objective of enabling the customer to develop its information needs specifically and consistently under selection to satisfy any information provider.