International Advertising Association

The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. With headquarters in New York, United States, it has chapters in 77 countries. It was founded with the name Export Advertising Association on April 8, 1938 by Thomas Ashwell – a publisher of "Export Trade & Shipper" magazines, along with 12 other managers from the advertising industry in the Harvard Club of New York. Their goal was to exchange information about successful practices in international advertising. In 1954, it adopted its current name.

International Advertising Association

The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. With headquarters in New York, United States, it has chapters in 77 countries. It was founded with the name Export Advertising Association on April 8, 1938 by Thomas Ashwell – a publisher of "Export Trade & Shipper" magazines, along with 12 other managers from the advertising industry in the Harvard Club of New York. Their goal was to exchange information about successful practices in international advertising. In 1954, it adopted its current name.