Irish Daily Mail

The Irish Daily Mail is a newspaper published in Ireland and Northern Ireland by DMG Media (the parent company of the British Daily Mail). The paper launched in February 2006 with a launch strategy that included giving away free copies on the first day of circulation and low pricing subsequently. The 2009 price was one euro. The strategy aimed to attract readers away from the Irish Independent. In February 2007 Fine Gael leader Enda Kenny cited the Irish Daily Mail in the Dáil regarding a front page which depicted a CT scanner that lay idle in a laundry room.

Irish Daily Mail

The Irish Daily Mail is a newspaper published in Ireland and Northern Ireland by DMG Media (the parent company of the British Daily Mail). The paper launched in February 2006 with a launch strategy that included giving away free copies on the first day of circulation and low pricing subsequently. The 2009 price was one euro. The strategy aimed to attract readers away from the Irish Independent. In February 2007 Fine Gael leader Enda Kenny cited the Irish Daily Mail in the Dáil regarding a front page which depicted a CT scanner that lay idle in a laundry room.