iSocket is a technology platform designed to simplify guaranteed . It is notable as the first company to facilitate the programmatic buying of direct, guaranteed display ad inventory. iSocket has two products: iSocket for Publishers (iFP) and iSocket for Advertisers (iFA). iFP is a suite of sales automation and programmatic direct tools that help publisher sales teams streamline the direct sales process. iFA is an automated buying tool that makes it easier for agencies, and brands to buy well-defined, guaranteed inventory directly from publishers in the iSocket catalog. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process.