Jagat Darpan(literally Worlds Mirror) is a Gujarati newspaper in Gujarat, India, owned by It is one of the highest circulation Gujarati weeklies, with the most editions in Gujarat. In 2005, the Surat-based identified Surat, Gujarat as the city with highest potential for the launch of . It surveyed 12,000 households, with a team of 105 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers. The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Jagat Darpan, while the rest were given a certificate of appreciation. The team was trained to reach out to 12K households in Surat, in a time span of 40 days. The newspaper was launched in S