Jessica "Jay" Copeland is a fictional character on the New Zealand soap opera Shortland Street who was portrayed by Jaime Passier-Armstrong from mid-2004 to mid-2007. She was the show's first lesbian regular character and longtime love interest for Maia Jeffries (Anna Jullienne). Jay proved to be a hugely popular character, with fans insisting she be reinstated following her departure in 2004. Her relationship with Maia also received a warm welcome, with the storyline reportedly stopping a woman from committing suicide.