Jay Foreman is an American businessman who lives and works in Boca Raton, Florida. He is president and CEO of Basic Fun!, which began as The Bridge Direct in 2009. Basic Fun! and its related companies, Good Stuff, K'nex, Uncle Milton, and PlayHut, design, develop and market toys for children and adult collectors. The company's product portfolio includes internally developed brands like Mash'ems and Cutetitos, as well as licensed product lines from major entertainment companies, sports leagues and other toy companies, such as Mattel and Hasbro. In 2020 the company relaunched Tonka and Care Bears, which can now be found at major retailers around the world.