Jay Westerveld

Jay Westerveld (also spelled Westervelt and Westerveldt) is an American environmentalist and researcher of habitats associated with endangered species including the Clam shrimp, Bog turtle, and the Northern Cricket frog. Westerveld coined the term "greenwashing" and has mounted ecological preservation efforts in the state of New York.

Jay Westerveld

Jay Westerveld (also spelled Westervelt and Westerveldt) is an American environmentalist and researcher of habitats associated with endangered species including the Clam shrimp, Bog turtle, and the Northern Cricket frog. Westerveld coined the term "greenwashing" and has mounted ecological preservation efforts in the state of New York.