Jim Merkel (born 1957) is an American author and engineer, who moved from involvement in the military industry to advocating simple living. Since 1989, Merkel has dedicated himself to trying to reduce his personal impact on the environment and to encourage others to do the same. In 1994 he received an Earthwatch Gaia Fellowship, allowing him to visit Kerala, India, and parts of the Himalayas to research sustainable living. In 1995, he founded the Global Living Project and continues to serve as its co-director.