John Lewis & Partners Christmas advert

The John Lewis & Partners Christmas advert is a television advertising campaign released by British department store chain John Lewis & Partners and, since 2019, also Waitrose & Partners in the build-up to Christmas. John Lewis & Partners launched their first Christmas advert in 2007. It has since become something of an annual tradition in the UK, and one of the signals that the countdown to Christmas has begun. The adverts tend to attract widespread media coverage and acclaim upon their release. Since 2019, the advert has promoted both John Lewis & Partners and Waitrose & Partners.

John Lewis & Partners Christmas advert

The John Lewis & Partners Christmas advert is a television advertising campaign released by British department store chain John Lewis & Partners and, since 2019, also Waitrose & Partners in the build-up to Christmas. John Lewis & Partners launched their first Christmas advert in 2007. It has since become something of an annual tradition in the UK, and one of the signals that the countdown to Christmas has begun. The adverts tend to attract widespread media coverage and acclaim upon their release. Since 2019, the advert has promoted both John Lewis & Partners and Waitrose & Partners.