José María Cruz Novillo (Cuenca, 1936) is a Spanish sculptor, engraver, painter and designer. Cruz Novillo began painting in his native town in 1950 and in 1958 moved to Madrid.. He designed many logos. Among them, that of the newspaper El Mundo, the fist and rose of PSOE, radiochain COPE, Spanish post service, Endesa, Banco Pastor, Repsol, Fundación ONCE, Diario 16, Antena 3 Radio, the first logo of Antena 3 TV, El Economista, Renfe railways, Spanish police Cuerpo Nacional de Policía, Tesoro Público. He designed a series of peseta bills. He also co-authored the coat of arms and the flag of the Comunidad de Madrid, with Santiago Amón Hortelano. His studio won the contest for the new institutional identity of the Government of Spain