Juan Domingo Beckmann Legorreta (born July 1967) is a Mexican businessman, the chief executive officer (CEO) of José Cuervo. He also owns 30% of the company, giving him a net worth of US$1 billion, as of 2016. His father Juan Beckmann Vidal owns the remaining 70%. He has a bachelor's degree in business administration and a master's degree in marketing from the Universidad Anahuac. In March 2020, he tested positive for COVID-19 during the 2020 coronavirus epidemic in Mexico, following a party held in his honor in Tequila, Jalisco.