Juice It Up! is a franchised raw juice and smoothie bar company. It has 89 locations in its chain with plans to expand and open up 13 more in 2017–2018. Juice It Up! delivers real fruit handcrafted fruit and veggie smoothies, fresh squeezed raw juices, acai and pitaya fruit and smoothie bowls, and cold-pressed bottled juices and shots, as well as healthy snacks. Frank Easterbrook is the company's principal owner along with being the president and CEO. The company is based in Irvine, California, and originated in 1995.