Kathleen "Kay" Daly (January 8, 1919 – October 16, 1975) was an Irish-born American advertising executive and one of the four "celebrated Daly sisters". At Norman, Craig & Kümmel she was the creative force behind the famous Maidenform "I Dreamed ..." campaign and Revlon's legendary 1952 Fire And Ice campaign, working with photographer Richard Avedon. She also was responsible for the line ''Every woman alive loves Chanel Number Five". She went on to join Revlon in 1961 as vice president and creative director.