Kibbles 'n Bits is a brand name of dog food manufactured and marketed by Big Heart Pet Brands. It was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones. In 1985, more bits ingredients were added to the dog food and the brand was renamed "Kibbles 'n Bits 'n Bits 'n Bits." Kibbles 'n Bits was among several brands recalled in February 2018 due to FDA findings of sodium pentobarbital, a drug used in euthanasia.