Laredo was a tobacco kit introduced by Brown & Williamson in the early 1970s. It was sold with the slogan "If you want something done right, do it yourself". The kit consisted of a tin of tobacco, a plastic cigarette-making device, and loose cigarette papers and filters. The Laredo brand tobacco and a filter were inserted into the device, and then a lever was pulled to compress the tobacco. Another lever slid the plug of tobacco and the filter into an empty cigarette paper tube to form a homemade cigarette.