Leeroy Jenkins is a player character created by Ben Schulz in Blizzard Entertainment's MMORPG World of Warcraft. The character became popular in 2005 from his role in a viral video of game footage where, having been absent during his group's discussion of a meticulous plan, Leeroy returns and ruins it by charging straight into combat shouting his own name. A video which captured the character's antics subsequently went viral and became an Internet meme. As a result of positive reception to the meme, Blizzard subsequently added Leeroy Jenkins into World of Warcraft as an official non player character, as well as Hearthstone with his very own card.