Line of business

Line of business (LOB) is a general term which refers to a product or a set of related products that serve a particular customer transaction or business need.In some industry sectors, like insurance, "line of business" also has a regulatory and accounting definition to meet a statutory set of insurance policies. It may or may not be a strategically relevant business unit.

Line of business

Line of business (LOB) is a general term which refers to a product or a set of related products that serve a particular customer transaction or business need.In some industry sectors, like insurance, "line of business" also has a regulatory and accounting definition to meet a statutory set of insurance policies. It may or may not be a strategically relevant business unit.