Embedded customer relationship management software is built-in to an ERP software and can usually not be used as stand-alone CRM software like Salesforce.com. It has the following characteristics: * functionalities in marketing, sales and service are integral part of the order-to-cash process within an ERP solution * deep process integration and seamless data flows from marketing, sales and service to invoicing but less feature rich than best-of-breed marketing, sales and service software * shared master data for customers, contacts, partners, products and prices * same user interface and application server on the same database for all users