Lugosi v. Universal Pictures, 603 P.2d 425 (Cal. 1979), was a decision of the Supreme Court of California with regard to the personality rights of celebrities, particularly addressing whether these rights descended to the celebrities' heirs. The suit was brought by the heirs of Béla Lugosi, who sued Universal Pictures in 1966 for using his personality rights without the heirs' permission. The trial court ruled in favor of the Lugosi heirs, but Universal Studios won the case in an appeal. The court determined that a dead person had no right to their likeness, and any rights that existed did not pass to their heirs.