MTV Staying Alive

Staying Alive is an MTV international initiative to encourage HIV prevention, promote safer lifestyle choices and fight the stigma and discrimination which fuels the HIV epidemic. Staying Alive is now the world’s largest HIV mass media awareness and prevention campaign. It produces TV programming in the form of concerts, documentaries, public service announcements, TV film, film competitions and others. It also boasts a 13 language website with celebrity content talking about safe sex.

MTV Staying Alive

Staying Alive is an MTV international initiative to encourage HIV prevention, promote safer lifestyle choices and fight the stigma and discrimination which fuels the HIV epidemic. Staying Alive is now the world’s largest HIV mass media awareness and prevention campaign. It produces TV programming in the form of concerts, documentaries, public service announcements, TV film, film competitions and others. It also boasts a 13 language website with celebrity content talking about safe sex.