Maid cafés (Japanese: メイド喫茶 or メイドカフェ, Hepburn: meido kissa or meido kafe) are a subcategory of cosplay restaurants found predominantly in Japan. In these cafés, waitresses, dressed in maid costumes, act as servants, and treat customers as masters (and mistresses) in a private home, rather than as café patrons. The first permanent maid café, Cure Maid Café, was established in Akihabara, Tokyo, Japan, in March 2001, but maid cafés are becoming increasingly popular. As they have done so, the increased competition has made use of some unusual tactics in order to attract customers. They have also expanded overseas to countries including China, South Korea, Taiwan, Thailand, Australia, Hungary, the Czech Republic, France, the Netherlands, Mexico, Canada, Brazil, and the United States.