Malcolm “Mal” MacDougall (21 August 1928 – 31 October 2014) was a prominent speechwriter and creative director from the advertising industry. He developed several high-profile advertising campaigns in the 1980s and 1990s, including Diet Coke's “Just for the Taste of It,” and successful campaigns for Revlon, Heineken, Titleist, Procter & Gamble, BMW and the State of Israel. His campaigns have won more than 100 awards worldwide, including multiple Clios, One Show Awards and . He served as president and creative director at Christy MacDougall Mitchell, at Humphrey Browning MacDougall, at , at Ally & Gargano and at Hill, Holliday. Most recently, he was Executive Creative Director with New York-based ad agency Bodden Partners.