Marketspace—an information- and communication-based electronic exchange environment—is a concept in marketing that emerged in the mid-1990s. Since physical boundaries no longer interfere with buy/sell decisions, the world has grown into several industry specific marketspaces which are integration of marketplaces through sophisticated computer and telecommunication technologies. The term marketspace was introduced by Jeffrey Rayport and John Sviokla in 1994 in their article "Managing in the Marketspace" that appeared in Harvard Business Review. In the article the authors distinguished between electronic and conventional markets. In a marketspace, information and/or physical goods are exchanged, and transactions take place through computers and networks. These networks consist of blogs, foru