Multicultural media in Canada also referred to as “ethnic media” or “third media” (as it does not use either French or English language) is media, which responds to the needs of ethnic minorities of Canada. The objective of multicultural media in Canada is to create a voice for a community of a particular ethnic background, challenge social injustices, and foster cultural pride for minority and immigrant Canadians. Ethnic media do not always target new immigrants, though much of this particular media works to eliminate feelings of isolation in the dominant culture. Multicultural media also services Canadian-born individuals of a visible minority as well as diasporic ethnicities. Ultimately, multicultural media in Canada, whether it is delivered in English, French or the respective language