The National Organization for Non-Parents (N.O.N.) was started in Palo Alto, California, by Ellen Peck and Shirley Radl in 1972. N.O.N was formed to advance the notion that people could choose not to have children—to be childfree. Changing its name to the National Alliance for Optional Parenthood, it continued into the early 1980s both as a support group for those making the decision to be childfree and an advocacy group fighting pronatalism (attitudes/advertising/etc. promoting or glorifying parenthood). According to its bylaws, the purpose of the National Alliance for Optional Parenthood was to educate the public on non-parenthood as a valid lifestyle option, support those who choose not to have children, promote awareness of the overpopulation problem, and assist other groups that advan