NickMusic (formerly known as Nick Hits) is a Dutch pay television music channel for children in the Netherlands, Belgium, and central Europe. The channel is aimed at children from 5 to 15 years old and only plays music. The channel launched as Nick Hits on 2 August 2007 and was rebranded by Nick Music on 1 February 2017. It plays music from popular kid friendly groups both internationally like Miley Cyrus, Selena Gomez, Miranda Cosgrove, Christina Aguilera, Pixie Lott, Robbie Williams, Sugababes and the Jonas Brothers as well as local groups like ZirkusZirkus, Jan Smit, Nick & Simon, Ch!pz, KUS and Frisz.