Noitamina (ノイタミナ, stylized noitaminA, "Animation" written backwards) is a Fuji TV programming block, devoted to anime, originally broadcast every Thursday late night/Friday morning from 00:45 to 1:15. It was launched with the intention of expanding the target audience beyond the typical young male demographic. The block debuted in April 2005 as a half-hour block. On April 15, 2010, Fuji TV and Funimation announced an agreement that allows Funimation to simulcast series from the noitaminA block in North America within an hour of their airing in Japan.