OpenCable is a set of hardware and software specifications under development in the United States by CableLabs to "define the next-generation digital consumer device" for the cable television industry. The consumer-facing brand tru2way was introduced in January, 2008. The goal is to create a common hardware/software standard for digital cable television within the U.S., hence promoting competition among licensed device manufacturers, while at the same time making it improbable that any one software company dominates digital television.