Ovation Records was an American independent record label based in Glenview, Illinois. The label was founded in 1969 by Dick Schory, who had been on RCA Records with his Percussion Pops Orchestra and had helped create the Dynagroove process used by RCA. The label was created to feature many different genres; the mid-1970s success of The Kendalls gave Ovation an image as a country music label, although it continued to record rock and pop.