Pablum is a processed cereal for infants originally marketed and co-created by the Mead Johnson Company in 1931. The product was developed at The Hospital for Sick Children in Toronto, Ontario, to combat infant malnutrition. The trademarked name is a contracted form of the Latin word pabulum, which means "foodstuff". The word "pablum" had long been used in botany and medicine to refer to nutrition or substances of which the nutritive elements are passively absorbed. In a broader sense, "pablum" can refer to something that is simplistic, bland, mushy, unappetizing, or infantile.