Passion Conferences (also referred to as Passion and the 268 Generation, originally named Choice Ministries) is a Christian organization founded by Louie Giglio in 1997. The organization is known for its annual gatherings of young adults between the ages of 18–25, more specifically college students. The organization is also responsible for sixstepsrecords, the worship band Passion, and the megachurch Passion City Church, which serves as the organization’s headquarters. Until 2009, the headquarters were in Roswell, a suburb of Atlanta, Georgia. The first conference was Passion '97, held in Austin, Texas. According to the organization, its purpose is to unite college students for a "spiritual awakening in this generation". The foundation of the organization's purpose can be found in Isaiah 2