Phil Sokolof (December 15, 1921 – April 15, 2004) was a multi-millionaire businessman and crusader against heart disease. In the 1980s and early 1990s he targeted the restaurant chain McDonald's and is credited with almost single-handedly forcing numerous changes. The Los Angeles Times eulogized Sokolof saying, "In our big, complex and bureaucratized society, here was indeed a case where one person made a difference, and where an idea had definite and beneficial consequences." Sokolof died on April 15, 2004 at the age of 82.