PlayMotion! is a company that produces a next generation videogame technology of the same name. Their product applies practical Computer Vision algorithms to the problem of gesture recognition in a wide array of environments, including Education and exergaming. PlayMotion, in essence, "allows players to use the wall of the room as a videogame surface", while "a graphics engine and video projector turn your actions into digital shapes and patterns on a large screen." PlayMotion was founded by designer Greg Roberts and noted computer vision scientist Matt Flagg in 2003.