Pokémon Go live events

Since its release in 2016, multiple real-life events and gatherings based on the augmented reality (AR) mobile game Pokémon Go have been held by its developer Niantic Labs outside of unofficial player gatherings. Typically, the events involve increased in-game rewards for participating players and are often held in cooperation with local organizations or governments. Pokémon Go live events earned $249 million in tourism revenue during 2019.

Pokémon Go live events

Since its release in 2016, multiple real-life events and gatherings based on the augmented reality (AR) mobile game Pokémon Go have been held by its developer Niantic Labs outside of unofficial player gatherings. Typically, the events involve increased in-game rewards for participating players and are often held in cooperation with local organizations or governments. Pokémon Go live events earned $249 million in tourism revenue during 2019.