Polanco is an affluent neighborhood in the Miguel Hidalgo borough of Mexico City. Polanco is an upscale community, famed for its luxury shopping on Avenida Presidente Masaryk, the most expensive street in Mexico, as well as for the numerous prominent cultural institutions located within the neighborhood, such as the Museo Soumaya and the Colección Jumex. Polanco is often called the "Beverly Hills of Mexico", having one of the country's densest concentrations of luxury shopping, with the most Michelin-starred restaurants, high-net-worth individuals, upscale hotels, and diplomatic missions and embassies. It is one of the most desirable real estate markets in Latin America.